Saturday, 24 July 2010

The End of History

A set of very controversial beer bottles by Scottish brewery BrewDog. Personally I like them, just because of the idea behind them & the values of the maverick company (plus one day I hope to afford some beer like this!):

“In true BrewDog fashion we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.”

The name ‘The End of History’ derives from the famous work of philosopher Francis Fukuyama – implying that this is to beer what democracy is to history. The artisan beer has been crafted at the company’s brewery in Fraserburgh, Scotland and has been infused with juniper berries and nettles from the Scottish highlands.

The striking individual bottles were hand crafted by a taxidermist in Doncaster and each animal died of natural causes before they were used to hold the world’s most expensive beer. The outfits were made-to-measure and each bottle has its own quirky personality.

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