Saturday, 7 March 2009
The thing I've noticed recently is that hand renders of products have disappeared, being replaced by computer aided visualisations. I do agree that machines are getting better at creating more "realistic" pictures, but they feel so lifeless, so sterile.
I thought the whole point of renders were to sell the product to the client - make them feel part of it, get them emotionally involved - but I don't think the computer renders have this. Fair enough they're very accurate, but where's the life?