Last week, we were given a task of generating 100 ideas from the insights we took from our completed packs. The ideas can be as crazy as we like. So far I'm up to idea number 60 - not too bad considering some of my really dodgy ideas, such as one that involves killing cats!
I am really enjoying this part of the project as I get to empty my thoughts out onto paper and start being creative!
One of my inspirations for this has to be Wallace and Gromit! Genius!